In a day and age when we pay for almost everything with a credit card or debit card, it's not surprising that one of the fastest-growing areas of credit card technology is mobile payments. And one of the fastest growing applications in that field of on-the-go transactions is the Square Reader, the mobile phone attachment dreamed up by Twitter co-founder Jack Dorsey.
How mobile payments with Square works
Square Reader is a simple way for small businesses or individuals to take credit card payments without setting up a complex merchant account with a bank and credit card company.
How to operate Square Reader for paying customers
A user simply sets up a free Square account, links it to their bank account and plugs a small, free Square card swiper into the headphone jack of the smartphone. The Square Reader is used along with the Square Point of Sale app available for mobile devices running Apple iOS and Android.
Once the Square app is installed, you simply swipe a card, get a fingertip signature on the screen and the money goes into your bank account, minus a 2.75 percent fee when swiping major credit cards.
Security concerns arise from mobile payments
Many of mobile payment transactions are coming from small businesses that have trouble getting set up to take credit cards. Square, on the other hand, is easy to set up and works with the iPhone, iPod Touch, iPad and Android-powered phones - without the monthly fees and contracts required by credit card companies.
But some consumers may be wary of using mobile credit card readers over fears of data security of their personal and financial information. A study by Auriemma Consulting Group revealed about one-third of customers who make purchases via mobile payments were worried about security.
Square previously responded to data security concerns raised by a competitor by noting that your credit card's information can be hijacked with ease in any number of situations--such as when you give it to the waiter in a restaurant. That's why banks don't hold consumers responsible for fraudulent charges.
In addition, the Square website states that swiped credit card data is encrypted to protect financial information.
What small business owners say about mobile credit card readers
Square seems to be a big hit with small merchants, who like the simplicity and like to avoid fees from credit card companies. Artists who sell their wares in the studio, crafts people selling their creations at open-air markets and in-laws paying each other back for small loans are all using the convenient device and they are crowing about it in the media.
Blogger David Greenbaum, for instance, said that when he tried to set up a credit card account for his computer repair business, he found the process to be full of questions and complexity. He eventually turned to Square and hasn't looked back.
"Square is doing to the credit card industry what Apple has done for mobile computing--making cutting edge technology simple and accessible," he said.