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MoneyRates.com Study: Most Fashionable U.S. Cities in 2019

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Ocean City takes top spot for second consecutive year

Foster City, CA: June 19, 2019 - MoneyRates.com updated its study of the most fashionable U.S. cities based on the concentration of clothing stores per capita. An analysis of 382 metropolitan areas identifies the top 10 fashion-oriented cities for 2019.

On average, U.S. cities have 1.33 clothing stores for every 10,000 residents and there are more than 100 cities where the ratio is under one clothing store for every 10,000 residents. One may assume New York City and Los Angeles would be in the top five, but these cities did not even make the top 30. Surprisingly, the comparisons make Ocean City, and its 4.44 clothing stores per 10,000 residents, stand out as the only metro above four on this scale.

"A high concentration of clothing stores says two things about how fashion-conscious a city is," says Richard Barrington, senior financial analyst for MoneyRates.com. "First, a high concentration typically means a variety of choices allowing people to pursue their own style. Second, attracting a high concentration of retailers indicates high demand for clothes, so it suggests an area where people are serious about clothes shopping."

Top five most fashionable cities

Rank

Metro Area

Clothing Stores per 10,000 Residents

1

Ocean City, New Jersey

4.44

2

Barnstable Town, Massachusetts

3.27

3

Daphne/Fairhope/Foley, Alabama

3.25

4

Santa Fe, New Mexico

3.19

5

Atlantic City, New Jersey

3.08

For the complete list of this year's most fashionable cities, please see the full article: https://www.money-rates.com/research-center/most-fashionable-cities.htm

"Living in a place with lots of places to shop for clothes could have a positive or negative effect on your clothing budget," advises Barrington. "On one hand, having more stores could elevate the temptation to spend money. On the other, more competition often equates to increased opportunities for smart shoppers to find bargains."

To help people balance their fashion sense with their budget discipline, MoneyRates stresses the importance of spending wisely on clothes so it doesn't get in the way of other priorities such as:

  • Avoiding credit card debt
  • Paying down student loan debt
  • Saving for retirement

"Clothing is interesting because it can be both a necessity and a luxury," observes Barrington. "It's okay to indulge, as long as you remember you won't feel luxurious for long if you accumulate too much debt."

About MoneyRates.com

MoneyRates.com is owned and operated by QuinStreet, Inc. (Nasdaq: QNST), a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. QuinStreet is committed to providing consumers and businesses with the information and tools they need to research, find and select the products and brands that meet their needs. MoneyRates.com is a member of the company's expert research and publishing division.

Since 1998, MoneyRates.com has served as a personal finance resource designed to help readers make the most of their money. In addition to a variety of financial calculators, MoneyRates.com researches and tracks CD, savings, and money market rates offered from over 400 financial institutions across the country to offer expert advice on banking, investing and retirement planning.

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Jacqueline Leppla
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Or:

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QuinStreet@libertycomms.com

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